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Yes, Old Town San Diego bears a striking resemblance to a tourist trap. But stick with me on this one — there is actually some old charm to this joint, and if you are sporting ironic-but-not-totally-ironic suspenders right now, I’m going to need you to keep reading. Your country needs you.
The Rust General Store is perfection. Inside, wall-to-wall shelves display a variety of candy cordials and licorice in apothecary jars in addition to a selection of jams and condiments. At a counter across the way you can pick up a fresh Bavarian “Pretzle” which was delicious. The store also sells luscious soaps and home goods, chocolates and teas. Everything seems to be sourced from surrounding southern California towns. The proprietor behind the counter was ideally outfitted in a tight-fitting vest and knickers ala “Oh Brother, Where Art Thou” ala Every Hipster in Brooklyn.
I picked up an assortment of hazelnut, caramel, and cherry cordials. (There are dozens of flavors, ranging from fruits to nuts to liqueurs.) Each is about the size of a Whopper and are a sucker punch to your taste buds. Warning: once you start eating them, you won’t be able to stop.
As I stood there eating my pretzle and pounding cordials, I had an Old Town epiphany. Rust General Store needs to be the springboard to a better Old Town.
This place needs to be turned over to the hipsters.
I hope the powers-that-be at Old Town San Diego State Historic Park realize how HOT the 1800′s are right now, and start shipping in hipsters by the scores before they move on to some other century. I’m seeing a tourist-trap-turned-hipster-commune-turned-historic-reenactment-travel-destination of cured meat and sausage shoppes, suspender makers, and organic breweries. Handle bar mustaches encouraged but not required. Can’t you just see it?
Old Town could become a model of synergy between historic associations and history obsessed hipsters all across the country. We need to make this happen.
~From Far Out City Blog – May 9, 2012 (http://faroutcity.com/2012/05/09/san-diego-on-the-cheap-part-4-hear-ye-hear-ye-calling-all-hipsters-to-old-town-san-diego/ )